According to Phoenix Technology, Musk sent a full staff email this afternoon stating that Tesla will cut 10% of its workforce globally.
Earlier, foreign media reported that some employees expressed that the number of layoffs could reach up to 20%. But according to verification, Tesla's official full staff letter was released around 3pm Beijing time on April 15th, confirming a layoff rate of 10%.
Some media outlets have confirmed this news with Tesla store employees in China, who have stated that they have not yet received notification, but it will not have any impact on their business. According to a document submitted to regulatory authorities in December last year, Tesla has over 140000 employees worldwide.
In April of this year, a new round of price wars among car companies began. According to incomplete statistics, more than 10 brands launched promotional activities in April.
In addition to price reduction, it also attracts consumers through various methods such as adding and reducing configurations, separating cars and electricity, and providing replacement subsidies.
With the official launch of Xiaomi's first car, priced at 215900 yuan, new entrants have intensified the price war.
Tesla is also following up on price reductions. In January of this year, Tesla took the lead in launching a new round of price wars in the Chinese market. In February and March, Tesla announced limited time discounts and insurance subsidies, as well as designated paint discounts and financial low interest discounts, further lowering the threshold for product purchases.
On April 3rd, Tesla's official WeChat account announced that it had launched a limited time and low interest replacement policy for the Model 3/Y model, and for the first time introduced a "zero interest" installment purchase policy.
According to the latest policy, the latest Model 3/Y model can be ordered by the end of April and enjoy a maximum of 3 years of zero interest or 5 years of ultra-low interest. For example, with 36 interest free periods over 3 years, you only need to make a down payment of 79900 yuan to sell a ModelY.
Faced with the increasingly fierce price war in the domestic new energy vehicle market, Tesla has to follow in its pricing policy; At the same time, Tesla's global delivery data in the first quarter of 2024 rapidly declined year-on-year, causing a sharp increase in operational pressure.
On April 2nd local time in the United States, Tesla released its delivery data for the first quarter of 2023. Data shows that Tesla delivered a total of 386800 vehicles worldwide from January to March this year, setting a new low in the past five quarters. The delivery volume decreased by 8.5% compared to the same period last year, and by 20.2% compared to the fourth quarter of last year.
According to foreign media reports, Tesla has cancelled affordable electric vehicles and will continue to develop autonomous taxis on the same small car platform.
Guodu Securities pointed out that the starting price of Tesla's current model, Model 3, is 245900 yuan, making it the cheapest model. It is expected that with the growth of its listing years and the intensification of competition in the car market, the subsequent price is expected to gradually approach 200000 yuan, similar to the old model. Therefore, if Tesla wants to launch an affordable model (Modle2 or other), the price will fall into the price range of 150000 to 200000 yuan. At the same time, the body size will also be smaller and the cost-effectiveness of space will be lower. Competition among models in the same price range is fierce, and sales will be difficult to increase.
Tesla's stock price has also fluctuated due to rumors of layoffs and declining performance. On April 12th local time, Tesla closed at $171.05, a decrease of 2.03%. Since the beginning of this year, Tesla's stock price has fallen by about 31%.
Integrated from Phoenix Technology and CCTV Finance