请选择 进入手机版 | 继续访问电脑版
首页 News 正文

The demand in the scenic spot market is changing, and Ctrip's domestic and international performance of scenic spot entertainment has doubled

因醉鞭名马幌
209 0 0

Xinhua Finance and Economics, Beijing, December 26 (Reporter Shen Yinfei) It was learned from Ctrip Group that since the beginning of this year, Ctrip's scenic spot entertainment performance has grown rapidly: domestic performance has increased by 143.3% compared to 2019, and outbound tourism performance has increased by 128.7%; The number of inbound tourism orders has increased by more than 7 times.
2024 is a year full of opportunities and challenges, as the entire industry is undergoing restructuring and user needs have changed, "said Li Zhe, Vice President of Ctrip Group and General Manager of the domestic business of scenic spots and entertainment. The trend of individual customers in the scenic spot market is becoming increasingly evident, and users' demand for scenic spots is becoming deeper and more detailed.
According to Ctrip data, from the sales structure of scenic spot tickets, it can be seen that the proportion of package products has increased by 7 percentage points year-on-year this year. A simple large ticket has already met the needs of users, and tourists are looking forward to more diverse gameplay. Whether it's emphasizing the functions and services of tickets with manual explanations, tickets with direct trains, or the recently popular experience of tickets with low altitude tourism, they all have outstanding sales performance. Other combination products of tickets and entertainment, such as diving, travel photography, and tourism performances, have also received positive feedback from the market in the past year.
In addition, from the perspective of outbound tourism, the improvement of transportation capacity and visa convenience have led to the increasing popularity of flexible travel methods. The threshold for outbound tourism continues to decrease, and the advance booking period for tickets and entertainment products of overseas scenic spots has fallen from 4.7 days in 2023 to 4.5 days; With the increase in flexibility, the demand for immediate confirmation and flexible refund and modification of scenic spot entertainment products continues to strengthen. This year, the number of orders confirmed immediately has increased by 18% compared to before the epidemic, while the number of orders with flexible refund and modification policies has increased by 5.2% compared to before the epidemic.
Faced with constantly changing demands, how can tourism platforms work together with scenic spots to respond to changes in a timely manner and achieve sustainable and healthy development? Ctrip's scenic spot entertainment has launched a comprehensive supplier empowerment system, covering strong customer service capabilities, comprehensive support for scenic spot construction, a smart park entry system covering global users, and a wide global distribution system. Based on Ctrip's global travel data insights, it can help scenic spots better discover market changes and user demand changes. By capturing travel hotspots for mining and exposure, it can help scenic spots stand out on the platform. Ctrip and Shapotou Scenic Area jointly launched the 2024 Shapotou Music Festival, with an overall increase of 37.69% in visitors and a year-on-year increase of 64.22% in tourism consumption during the event period.
At the same time, leveraging its international advantages, Ctrip's scenic spots and entertainment services are helping Chinese scenic spots go global. We provide one-stop support for international tourists to purchase tickets, make payments, and enter the park, striving to achieve the same ease and convenience as domestic tourists using the Ctrip platform to purchase tickets and enter the park. As of now, over 10000 domestic scenic spots have been launched on Ctrip's overseas platform.
LogoMoney.com 系信息发布平台,仅提供信息存储空间服务。
声明:该文观点仅代表作者本人,本文不代表LogoMoney.com立场,且不构成建议,请谨慎对待。
您需要登录后才可以回帖 登录 | 立即注册

本版积分规则

  •   工信部党组书记李乐成会见德国汽车工业协会主席希尔德加德·穆勒   4月27日,工业和信息化部党组书记李乐成在北京会见德国汽车工业协会主席希尔德加德·穆勒,双方就深化中德汽车产业合作进行了交流。李乐成表 ...
    moonlightplay
    昨天 10:42
    支持
    反对
    回复
    收藏
  •   本周美股市场的反弹,即将在下周面临密集的事件、数据和财报考验。   当然,全球市场最大的“黑天鹅”依然是美国总统特朗普。倘若他觉得美股连涨四天后,自己又能肆意挑战市场稳定,无论多好的数据、财报都无 ...
    hybrid_halogen
    前天 11:46
    支持
    反对
    回复
    收藏
  •   财联社4月26日讯 美国总统特朗普表示,他“绝对”会签署禁止国会议员交易股票的法案,并称他担心立法者可能会利用内部消息获取利益。   当地时间周五(4月25日),特朗普在接受媒体采访时说道,“我对此没有意 ...
    yearn1985
    前天 11:06
    支持
    反对
    回复
    收藏
  •   当地时间4月25日,美股三大指数集体收涨。道指涨0.05%;纳指上涨216.900点,涨幅1.26%;标普500指数涨0.74%。本周,道指累计上涨2.48%,纳指累涨6.73%,标普500指数累涨4.59%。   科技股多数上涨,英伟达涨超 ...
    cposvtm
    3 天前
    支持
    反对
    回复
    收藏
因醉鞭名马幌 注册会员
  • 粉丝

    0

  • 关注

    0

  • 主题

    43