According to the Securities Times, on December 14th, Tesla raised the price of its Model S model in the US market from $74990 to $79990, and the price of its Model S Plaid model from $89990 to $94990, both with a price increase of $5000.
As of the close of December 13th Eastern Time, Tesla's stock price reached a record high of $436.23 per share, with a market value of $1.4 trillion.
Big moves in the Chinese market
On December 13th, Tesla's official Weibo account announced the launch of the "Advanced Smart Summoning (ASS)" function, which supports automatic parking of vehicles from various parking spaces such as horizontal, vertical, and diagonal. Users can remotely "summon" vehicles through the mobile app.
It is understood that the above functions are applicable to vehicles equipped with EAP (Enhanced Autonomous Driving Assistance) and FSD (Fully Automated Driving Capability). For car owners who trade in their old cars to purchase Tesla, they can enjoy a free 90 day EAP trial experience.
On November 25th, Tesla launched a final payment discount campaign in China. From November 25th to December 31st, Tesla Model Y rear wheel drive and long-range all wheel drive models will have a final payment discount of 10000 yuan, starting at 239900 yuan, and can also choose a 5-year zero interest financial plan.
According to incomplete statistics, Tesla has conducted at least 6 price reductions or promotional activities in the Chinese market since the beginning of this year.
Musk's net worth reaches a new high
According to Forbes' real-time ranking, Musk's net worth reached $439.4 billion (approximately RMB 3.2 trillion) on December 14th, firmly ranking as the world's richest person. Compared to Jeff Bezos, the world's second richest person with $241.2 billion, Musk's net worth is almost "cliff leading".
Musk's net worth has skyrocketed, mainly due to Tesla's stock price hitting a new high. On December 10th, US time, Musk said on social media, "If Tesla really becomes the world's most valuable company to date, these short positions could even bankrupt Bill Gates
The rise in Tesla's stock price mainly occurred after the dust settled on the November US election. According to CCTV News, on December 6th local time, according to a document released by the Federal Election Commission on the evening of the 5th, Elon Musk, CEO of Tesla and SpaceX, donated $259 million to groups supporting Trump's 2024 campaign, becoming one of the largest presidential sponsors in American history.
Since the end of 2022, Musk's wealth has undergone a dramatic transformation, with his net worth dropping by over $200 billion at one point. But after Trump won the election, as his biggest benefactor, Musk's net worth immediately skyrocketed.
Source: 21 Financial Client, Securities Times, CCTV News