On May 9th, on the eve of the 8th China Brand Day, the "2024 8th China Listed Company Brand Value List Conference" was held in Shenzhen, with Chengdu Media Group and Shenzhen Newspaper Group as guiding units, Daily Economic News and Shenzhen Business Daily jointly hosting, and the China Enterprise Research Center of Tsinghua University School of Economics and Management providing academic support.
The theme of this conference is "Brand Vitality and New Quality Growth". At the meeting, the "2024 Brand Value List of Chinese Listed Companies" series of rankings were grandly announced, and Alibaba was listed as the "Top 100 Brand Value List of Chinese Listed Companies in 2024". Regarding the topic of brand value and new quality productivity, Dong Benhong, President of Strategic Development of Alibaba Group, gave an interview to a reporter from Daily Economic News.
Dong Benhong stated that brand vitality and new quality productivity are mutually reinforcing and achieving. In the new era, both traditional and new brands need to rely on new technologies and new approaches to stimulate vitality and keep up with the times. Especially for traditional brands, they should actively embrace new quality productivity.
He gave an example that since 2017, the Olympics has chosen Alibaba Group as its top partner. Alibaba's cloud technology department and e-commerce platform have been utilizing advanced cloud computing, AI, e-commerce and other technologies to help the oldest and most influential sports events undergo digital transformation, helping to enhance the Olympic brand value and create a better viewing experience for sports fans.
"On April 19th of this year, with the support of the Olympic Organizing Committee, we released a video of the 1924 Paris Olympics." Dong Benhong said that Alibaba's AI technology repaired and colored this century old Olympic video, showcasing the legendary athletes such as Harold Abraham and Eric Liddell (their stories were made into the movie "Chariot of Fire" and won the Academy Award for Best Picture in 1981), reproducing famous scenes such as "marathon racers drinking red wine", injecting new vitality into the historical moment of the Olympics, and many media outlets reported on it.
Dong Benhong believes that by leveraging the influence of the Olympic brand, more people can understand that cloud computing and AI can still do such things, making the public more interested in cloud computing and AI. The influence of AI as a new technology has been expanded.
In Dong Benhong's view, the most important aspect of promoting brand value growth is to "adhere to integrity and innovation". "The times are constantly changing, and new things, hotspots, and technologies will emerge anytime and anywhere. People's consumption habits and aesthetic taste are also constantly changing. To promote brand value growth, without innovation, one will inevitably fall behind, but without persistence, it is even more unacceptable to always" sway with the wind "."
He still used the "Olympics" brand as an example, saying, "It has a history of thousands of years, even the" Modern Olympics "initiated by Pierre de Coubertin has a history of 128 years."
Dong Benhong mentioned that as a century old brand, Olympics has always been pursuing innovation. Taking broadcasting technology as an example, the 1908 London Olympics were broadcast live; The 1936 Berlin Olympics attempted television broadcasting; The 1964 Tokyo Olympics pioneered satellite broadcasting and now uses Alibaba Cloud technology to achieve the "Cloud Olympics" - known as the "biggest technological change" in the Olympic broadcasting industry in over 50 years, creating a more attractive online experience for global sports fans.
Dong Benhong stated that behind the tireless pursuit of new technologies and the leadership of new trends in the Olympics, the Olympic motto of "Faster, Higher, Stronger" has deeply rooted in people's hearts - and now, with the addition of "Together", there is also Gu Baidan's famous saying - "participation is more important than winning.". Behind the new technologies that drive the growth of Olympic brand value is the brand's adherence to its core values for over a hundred years, and innovation is also aimed at promoting the spirit of the Olympics.
"Only with perseverance and innovation can we achieve healthy growth of brand value," said Dong Benhong.