On April 25th, the Ford brand showcased multiple models at the 2024 Beijing Auto Show, including the domestically produced Ford Mustang, the all-new Ford Mustang convertible sports version, and the Ford Explorer Platinum version. Among them, the domestic version of Ford Liema has officially been launched, offering a total of 7 models with a price range of 299800 yuan to 438800 yuan.
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According to official reports, the domestic version of Ford Liema has been adjusted to meet the needs of the Chinese market. It is not only equipped with a 12.3-inch LCD instrument panel and a 12 inch LCD central control screen in the car, but also equipped with the Qualcomm Snapdragon 8155 chip to ensure the smoothness and operational effectiveness of the car's infotainment system.
It is worth mentioning that during this year's Beijing Auto Show, the Ford brand mainly showcased personalized fuel powered models, which may be related to the poor performance of its electric vehicle business. According to the latest financial report data from Ford Motor (F), in the first quarter of 2024, Ford's revenue increased by about 3% year-on-year, reaching $42.78 billion; Adjusted EBIT was $2.76 billion, a year-on-year decrease of 18%. Among them, Ford's electric vehicle division sold 10000 units in the first quarter, a year-on-year decrease of 20%, and revenue decreased by 84% to $100 million. In the first quarter, the department's losses soared to $1.3 billion, equivalent to a loss of approximately $130000 for every electric vehicle sold.
In February of this year, Ford CEO Jim Farley stated that the company was considering adjusting its electric vehicle strategy, including reassessing vertical integration needs in the battery sector.