Add 3 new car models to increase market segmentation and strive to turn losses into profits by 2024
海角七号
发表于 2024-4-2 09:04:11
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"The 001 facelift was just released at the end of last month, and I really didn't expect the order growth rate to be so fast. I expect to form 30000 orders by the end of this month, and now there are more than 20000 orders. What I'm talking about is the" big order ", which is non refundable."
On March 20th, at the press conference of Geely Automobile Holdings Limited (0175. HK), An Conghui, President of Geely Holding Group, Chairman of Geely Automobile Group, Executive Director of Geely Automobile Holdings Limited, and CEO of Jike Intelligent Technology, said.
The reporter from China Business Daily learned that the 001 facelift mentioned by An Conghui is the all-new Extreme Krypton 001. On February 27th, Jike officially released its new luxury hunting coupe, the all-new Jike 001, with an official retail price starting from 269000 yuan. "001 used to sell over ten thousand vehicles per month, and I am confident that the new (Jike) 001 will return to ten thousand vehicles per month," said An Conghui.
In 2023, Jike delivered 119000 vehicles throughout the year, a year-on-year increase of 65%. As of December 31, 2023, the cumulative delivery of Geely Krypton has exceeded 190000 vehicles, setting a new record for the delivery speed of new forces. Its four models have become benchmarks in the segmented market.
"In 2024, the sales target of Geely Krypton will increase to 230000 units, and it will enter more segmented markets by adding three new models. It will further expand overseas markets and achieve high-value product exports." Dai Yong, Deputy CFO of Geely Automobile Group, said, "Under the premise of increased sales and gross profit, Geely Krypton will strive to achieve the goal of turning losses into profits under Hong Kong financial reporting standards this year."
At the performance conference mentioned above, when discussing the market performance of Extreme Krypton, An Conghui used the brand's energy supplement network as an example: "Recently, Extreme Krypton's orders have been very good, and I have also conducted in-depth research and understanding. From the product design, performance and safety (see), the label for users to purchase Extreme Krypton is safety+design, and the energy supplement business is also one of the factors (affecting) purchasing vehicles. I did not expect that everyone recognized the strategic planning of the entire Extreme Krypton brand, so (Extreme Krypton brand) has become a choice for consumers to buy cars."
The reporter noticed that the good market feedback of the Jike brand is closely related to its strong comprehensive product strength. Taking the all-new Extreme Krypton 001 as an example, it has undergone a complete transformation from architecture to three electronics, as well as from the body, cabin, and intelligent driving, officially entering the era of Hunting 2.0. Among the approximately 2000 assembly level components of electric vehicles, Jike has upgraded 1118 of the all-new 001.
It is reported that Jike is an intelligent driver tailored for the all-new 001, which has undergone a comprehensive transformation from a high-voltage system, core three electric, thermal management system, chassis, driving mode, and more. The all-new Extreme Krypton 001 adopts a full stack 800V high-voltage system and provides users with two power batteries, namely the 100 degree Kirin battery and the 95 degree Ningde Times Shenxing battery, which is the world's first mass-produced vehicle.
The all-new Geely Krypton 001, equipped with Kirin batteries, has a range of 750 km and a maximum charging rate of 4C. It only takes 15 minutes to charge from 10% SoC to 80%. The all-new Extreme Krypton 001 four-wheel drive version equipped with a Shenxing battery has a range of 675 km, a maximum charging rate of 5C, and a SoC of 10% to 80% charging in just 11.5 minutes. The 5-minute charging increases the range by 256 km, making it the world's best fast charging range.
In terms of power, the all-new Extreme Krypton 001 rear wheel drive version has a 0-100 km/h acceleration of 5.9 seconds, which is a whopping 1 second longer than the current model; The four-wheel drive version has a 0-100 km/h acceleration of 3.3 seconds, a maximum power of 580 kW, a maximum torque of 810 N · m, and a power performance exceeding that of the 6.7L V12 engine.
The all-new Extreme Krypton 001 adopts Mobileye's latest generation intelligent driving solution and the latest EVO domain control platform. The hardware, architecture, and algorithms are all upgraded, and the latest fusion perception algorithm greatly improves the recognition rate of vehicles, pedestrians, and non motorized vehicles. It can recognize various non-standard obstacles outside the system database, achieving full scene coverage of parking, high-speed, and urban intelligent driving.
In addition, the all-new Extreme Krypton 001 comes standard with an 8295 intelligent cockpit chip, equipped with the latest ZEEKR 001 OS 6.0 system. The entire series comes standard with a 15.05-inch 2.5K flexible OLED central control screen, a 13.02-inch high-definition instrument screen, and a 35.5-inch AR-HUD. It supports three screen SR real-time rendering, as well as rich functions such as Kr AI models, scene workshops, and continuous voice conversations.
"We are full of confidence in achieving our target of selling 230000 vehicles this year," An Conghui said. "By the end of this year, there will be six new models to participate in market competition, ensuring the achievement of the annual sales target."
The reporter noticed that while deeply cultivating the domestic market, Jike is also increasing its layout in overseas markets. In 2023, Extreme Krypton officially embarked on the pace of globalization, entering markets in multiple countries and regions such as Europe and the Middle East. Extreme Krypton 001 and X have been delivered to overseas markets, and the first batch of overseas Extreme Krypton direct operated stores have been completed and opened in Sweden and the Netherlands.
An Conghui said, "This year we will expand into some developed country markets in Western Europe, including Germany, France, Norway, Denmark, Belgium, Luxembourg, and other eight European countries. For other emerging markets, not only the left-hand drive market, but also the right-hand drive market. After June this year, the Extreme Krypton 009 and Extreme Krypton X right-hand drive models will be launched, expanding into the Middle East, Latin America, Southeast Asia, Australia, New Zealand, Hong Kong and Macau, etc. It is expected to achieve more than 50 national and regional markets throughout this year. This is our plan."
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声明:该文观点仅代表作者本人,本文不代表LogoMoney.com立场,且不构成建议,请谨慎对待。
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