The Spring Festival holiday has ended, but new Chinese style clothing is still popular. On February 19th, the reporter learned from Vipshop that in the month before and after the Spring Festival, women's and children's clothing became the first categories of new Chinese style clothing to explode on the platform. The sales of clothing with the theme of new Chinese style doubled compared to January last year, with sales of new Chinese style women's clothing increasing nearly twice.
On multiple e-commerce platforms, new Chinese clothing has also become one of the fastest-growing categories in New Year sales. The new Chinese style clothing consumption trend, ignited by consumers who are passionate about Chinese culture, clothing brands, and e-commerce platforms, is sweeping across the country.
According to the White Paper on the Trend of the Fashion Industry in Spring and Summer of Vipshop 2024, the new Chinese style clothing will become one of the most important trends in spring and summer this year. The combination of traditional Chinese elements such as embroidery, buttons, ink and wash dyeing and modern fashion design will form a strong attraction for the young generation with unique China-Chic aesthetics. Button jackets, horse faced skirts, embroidered shirts, and Chinese style suits are expected to experience explosive sales this spring and summer.