As 2025 approaches, Xiaopeng Motors once again emphasizes its goal of becoming an AI company.
According to Auto reported later, He Xiaopeng, Chairman and CEO of Xiaopeng Auto, said in an internal letter released at the beginning of 2025 that the next 10 years will be the era of AI, and the trend of AI development will be larger and longer than that of mobile Internet. No one can beat the trend, and AI will also have a strong first mover advantage. "Xiaopeng wants to become a leading AI auto company in the world".
It is undoubtedly a consensus that cars have entered the era of intelligence, and all car companies are showcasing this important ability to make cars more "smart" to users. Many car companies, including NIO and Ideal, have emphasized more than once that they want to become AI companies. Ideal emphasized in its recent live event that it aims to become a leading global AI enterprise. Li Xiang, CEO of Ideal Automotive, stated that AI represents the entirety of the future for Ideal.
In the past year, Xiaopeng spent 3.5 billion yuan on AI research and development with intelligent driving as the core, launched a nationwide auto drive system, and the intelligent ecology of the whole vehicle also continued to be upgraded. In April 2022, Xiaopeng began the research and development of "end-to-end" AI technology, and launched an intelligent driving "end-to-end" solution in May this year. He Xiaopeng stated in an internal letter that he has been committed to investing in AI technology for 10 years, and Xiaopeng has begun to transform technology into product advantages and cost advantages, making the long board longer and wider.
In the internal letter, He Xiaopeng comprehensively summarized the progress made by Xiaopeng in product technology, marketing, organizational management, workflow and other aspects in 2024. At present, Xiaopeng has exceeded the gross profit change by 20 points and established the ability to model and systematize the entire chain from product definition to delivery.
He Xiaopeng believes that the competition in the automotive market will become more intense in 2025, and the price war will start from January. In 2025, Xiaopeng plans to launch multiple new models fully equipped with Xiaopeng AI system technology. He Xiaopeng stated that heavyweight new products and facelifts will be launched almost every quarter of the year.
In the next three years, Xiaopeng's product strategy is to focus on precision and quantity, differentiation, and global expansion. At present, Xiaopeng has entered more than 30 countries and regions around the world, and will exceed 60 countries and regions by the end of next year. In the next 10 years, half of Xiaopeng's car sales will come from overseas.
In addition, He Xiaopeng also stated that the recruitment scale will be further expanded next year, with plans to recruit more than 6000 employees.