Chinese new energy vehicle brands are ushering in a new wave of overseas expansion. Recently, NIO and Xiaomi, two major brands, have announced plans to expand their global market share in China's new energy vehicle market.
NIO Chairman Li Bin revealed at a recent media briefing that NIO's Firefly brand plans to officially go global next year and launch simultaneously in China and Europe, with an expected monthly delivery volume of several thousand units.
It is reported that NIO's third brand "Firefly" will be officially released on NIO Day 2024 on December 21, and its first model will be delivered in the first half of 2025. The Firefly brand is positioned in the high-end small car market, and Li Bin's emphasis on "Firefly is a global car" demonstrates NIO's emphasis on global layout.
At the same time, Xiaomi Group is actively preparing for its automotive overseas business. According to reports, Xiaomi is preparing to establish a sales team for overseas sales and has begun recruiting key positions such as market research, project management, and electric vehicle after-sales engineers.
Xiaomi's overseas sales will mainly rely on Xiaomi Home stores, and currently Xiaomi has over 100 directly operated stores overseas. According to relevant reports, Xiaomi plans to conduct small-scale car sales in multiple overseas locations after the team is formed, test market response, and prepare for large-scale overseas expansion.
Against the backdrop of increasingly fierce competition in the global new energy vehicle market, NIO Firefly and Xiaomi's overseas plans have injected new impetus into the international development of Chinese new energy vehicle brands. Industry insiders have stated that with the continuous advancement of China's new energy vehicle technology and the improvement of brand influence, it is expected that more Chinese brands will join the global market competition in the future.