On December 9th, the "2024 Haidilao Supply Chain Conference" was held in Hangzhou. At the conference, Hai Di Lao released the "2024 Hotpot Industry Innovation Report" (hereinafter referred to as the "Report"). The report points out that in 2024, the hot pot industry will present five dimensions of innovation, and the supply chain will become the core driving force for promoting industry innovation and differentiated development.
Specifically, the five dimensions of innovation are: product innovation, point innovation, scenario innovation, mode innovation, and experience innovation. Among them, product innovation is at the core, which is the foundation for hot pot brands to build high competitive barriers in the current market.
In the field of product innovation, exploring "regional ingredients" and "intangible cultural heritage ingredients" such as Guizhou flavor, Inner Mongolia beef and mutton, mountain and wild ingredients, etc., has won the favor of consumers for many catering brands. At the same time, actively expanding categories through "hotpot+" has become an effective means to boost revenue.
After a comprehensive inventory of innovation trends in hotpot products, the report proposes that there is an important trend in current hotpot product innovation on the supply side: the role of product suppliers is shifting from supporters to co creators and drivers. Through deep cooperation and customized services, the supply chain not only provides stable support for hot pot brands, but also becomes the core driving force for promoting industry innovation and differentiated development.