According to the Weibo account of Yuyuan Tan Tian on November 25th, this morning, the second China International Supply Chain Promotion Expo hosted by the China Council for the Promotion of International Trade was held in Beijing.
Apple CEO Tim Cook made his first appearance at the Chain Expo, and this is also his third time in China this year.
Cook said this was his first time at the expo. Cook also said, "I am delighted to be here, and I am proud that Apple and our partners are participating in the exhibition here
When asked about how to evaluate Apple's partners in China, Cook said, "I value them very much. Without our Chinese partners, Apple would not be able to achieve what it is today." The Apple exhibition sign on site read, "More than 80% of Apple's 200 major suppliers are produced in China.
Yu Yuan Tan Tian Weibo video screenshot
On March 23 this year, Cook embarked on his first trip to China in 2024, strolling along the Bund with actor Zheng Kai and tasting Shanghai soup dumplings. The next day, Cook unveiled the Apple Store in Jing'an, Shanghai.
On October 21st, Cook tweeted that he was "delighted to be back in Beijing again".
The next day, Cook tweeted again, "We are committed to empowering communities and creating opportunities. We are delighted to meet with students from China Agricultural University and Zhejiang University to learn how they use iPhones and iPads to help farmers promote more efficient and sustainable agricultural practices
On November 1st Beijing time, Apple released its financial report for the fourth quarter of fiscal year 2024 (Q3 2024), which showed that Apple achieved revenue of $94.93 billion, a year-on-year increase of 6.07%; The net profit was 14.736 billion US dollars, a year-on-year decrease of 35.81%.
In the third quarter, Apple's iPhone business overall performed steadily, with revenue of $46.222 billion, a year-on-year increase of 5.52%.
Divided by region, Greater China remains the only market with a year-on-year decline in revenue. Its revenue for this quarter was $15.033 billion, lower than analysts' expectations of $15.8 billion, and slightly lower than the same period last year's $15.084 billion.
In fact, since entering the 2024 fiscal year, sales in other countries and regions have gradually returned to the growth track, but Greater China is an exception. But in the past three fiscal quarters, this year-on-year decline has significantly narrowed, and by the fourth fiscal quarter, related revenue has basically remained flat, with the possibility of seeing a turning point in the next quarter.
According to market research firm Counterpoint, in the first three weeks of its debut in China, the sales of the iPhone 16 series increased by 20% compared to 2023 models, while sales of high-end Pro and Pro Max models increased by 44% compared to similar versions last year. However, due to the decline in sales of older models and intensified competition with Huawei, the overall sales of iPhone in China decreased by 2% year-on-year within three weeks.
It is worth mentioning that during the 2024 Double 11 E-commerce Festival, Apple's iPhone 16 series, which has only been released for one month, saw a price reduction across the entire range. This is the first official channel price reduction since the release of the new device.
According to Caixin News Agency, the official flagship store of Apple Store previously announced a Tmall Double 11 promotion, with the iPhone 16 series receiving a maximum discount of 1600 yuan. According to the official flag strategy, iPhone, iPad, Apple Watch, AirPods and other series of products enjoy varying degrees of discount. Among them, the iPhone 16 series products can use Tmall to issue a 500 yuan surprise coupon, with a maximum subsidy of 1100 yuan for trade in, and enjoy up to 12 interest free periods. Non iPhone products can use a 50-200 yuan surprise coupon, which can also be combined with an 88VIP large coupon.
