On November 29th, a reporter from the Daily Economic News learned that Ideal Automobile announced a year-end limited time zero interest policy: from November 29th, 2024 to December 31st, 2024, users who purchase the Ideal L series and Ideal MEGA can enjoy a minimum down payment of 3 years of zero interest financial plan.
Under the new sales policy, the minimum down payment for a single model of Ideal Automobile is 159800 yuan for Ideal MEGA; Ideal L9 down payment of 129800 yuan; Ideal L8 and Ideal L7 have a down payment of 99800 yuan; Ideal L6 down payment of 69800 yuan.
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Some people believe that Ideal Auto's release of new sales policies near the end of the year is intended to boost momentum at the end of the year. According to the fourth quarter delivery guidelines previously released by Ideal Auto, the expected sales volume for the fourth quarter is 160000 to 170000 vehicles. With the vehicles already delivered in the first three quarters, the overall sales volume for Ideal Auto this year will reach 500000 to 510000 vehicles.
Car market welcomes' surge 'trend at the end of the year
It is worth noting that in the current environment of intensified competition in the automotive market, the vast majority of companies are facing the pressure of year-end momentum, and only a few companies such as BYD, Geely, Leapmotor, and Xiaomi can successfully achieve their annual sales targets at the established pace. The annual sales completion rate of most companies still hovers around 50% or even lower in the first three quarters of this year.
In this context, many car companies have chosen to launch new sales policies to stimulate sales. It is reported that Tesla announced a limited time discount policy on November 25th, with a final payment of 10000 yuan off the Model Y limited time delivery, and an additional 5-year interest free policy. This promotion is applicable to the Model Y rear wheel drive version and the long-range all wheel drive version.
NIO is not to be outdone. A salesperson introduced that "in response to the expiration of subsidies such as' trade in 'at the end of the year, we now have all models in stock, which can be delivered within a week, and can also be supplemented with a vehicle subsidy of 25000 yuan, which is equivalent to a direct subsidy of more than 30000 yuan".
Jike will offer discounts on all models from November 1st to November 30th, with a maximum savings of 110000 yuan, including a cash discount of 47000 yuan and a car purchase benefit of 63000 yuan. They will also introduce a zero down payment and zero interest financial policy. On November 1st, Hongmeng Zhixing kicked off the November equity campaign in the name of its anniversary celebration. All models under its umbrella have varying degrees of purchasing rights, such as the highest purchasing rights for the Wenjie M9 five seater version, which can reach 49999 yuan, including ADS advanced function package subsidies and 10000 yuan optional rights.
The above-mentioned salesperson told reporters that due to the earlier arrival of the Spring Festival in 2025 compared to previous years, car companies usually vigorously promote production capacity and sales in the month before the Spring Festival, in order to make the entire company have a good year. Against the backdrop of the upcoming end of the national subsidy policy for new energy vehicles this year, we are also increasing our efforts to seize the market, so we are also introducing some new sales policies at this time, "said the salesperson.
Some people believe that although the "price war" is controversial, price reduction promotion is indeed the most direct and effective way to quickly increase sales. Especially during the critical period approaching the end of the year, it is not surprising that a new round of "price wars" has emerged in the domestic automobile market.
Intelligent driving function becomes an important factor to consider when choosing an electric vehicle
It is worth mentioning that in recent reports released by UBS and Morgan Stanley, in addition to the "price war", "intelligent driving" is also a prominent label in the automotive industry, which will be an area of active competition for car companies in the future.
On the day before the official announcement of the new sales policy, the intelligent driving parking to parking function of Ideal Automobile was fully pushed to Ideal L series AD Max users and Ideal MEGA users along with the OTA 6.5 version car system. The upgraded vehicles can not only easily handle narrow roads, roundabouts, U-turns, complex construction and other scenarios, but also support autonomous passage through ETC (Electronic Toll Collection) channels at national highway toll stations.
In addition, Ideal Auto is also adjusting the organizational structure of its intelligent driving department. On November 28th, it was reported that Ideal Automobile announced personnel adjustments in its intelligent driving department after advancing its "end-to-end" intelligent driving solution. Xia Zhongpu has been appointed as the head of "end-to-end" intelligent driving production, with his rank upgraded to level 21, reporting directly to the head of intelligent driving, Lang Xianpeng. The intelligent driving team is divided into three groups: Xia Zhongpu is responsible for model algorithms and implementation, Jia Peng is responsible for pre research of world model technology, and Wang Jiajia is responsible for mass production research and development. However, Ideal Auto did not provide any official comment on this news.
In the industry's view, both the launch of new features and personnel changes are important measures taken by Ideal Automobile to enhance its intelligent driving capabilities and gain more consumer recognition.
Intelligent driving has become one of the most important reasons for purchasing a car, and the continuous upgrade of Ideal Intelligent Driving has greatly attracted the attention of the market and users. Since the launch of NOA without pictures in mid July, the proportion of NOA test drives in Ideal Automobile stores has increased nearly threefold. Looking at price ranges, the sales proportion of AD Max for models priced over 300000 yuan in Ideal Automobile has reached 70%, and the sales proportion of AD Max for models priced over 400000 yuan has reached 80%. "Fan Haoyu, Senior Vice President of Ideal Automobile's Product Department, said during this year's Guangzhou Auto Show.
Intelligent driving and autonomous driving will become one of the main highlights. Currently, hardware differentiation is difficult to show, so intelligent driving systems have become important considerations, including Tesla FSD landing, map free navigation, LiDAR removal, and end-to-end large models, which will be promoted on highways and urban roads. Morgan Stanley believes that for consumers who purchase smart electric vehicles below 200000 yuan, these functions are essential considerations.