Entrepreneurs have become a trend to personally participate in live broadcasts and create personal IPs. This is a great opportunity for us in this era to promote your products with minimal cost, and becoming an internet celebrity is also part of the entrepreneurial spirit. "Recently, the 2024 Sohu Finance Annual Forum was held in Beijing. Sohu founder, chairman and CEO Zhang Chaoyang said in a media interview that in the era of self media, live streaming, and short videos, there are very good marketing opportunities for promoting products and personal brands.
At present, it has become a trend for entrepreneurs to personally do live broadcasts and create personal IPs. However, Zhang Chaoyang also gave advice that in front of the camera, on the one hand, do not cause a decline in the reputation of the enterprise, and on the other hand, do not take up too much time to affect other aspects of work. Time management should be done well.
How to maintain the top flow heat year-round? He admitted that this is a feeling of not pretending to be inappropriate, maintaining interest and authenticity, and being able to bring real value to the audience, while also controlling the pace and creating some scarcity. Maintaining a top tier internet celebrity is not that simple, there are many feelings involved
It is reported that this year marks the third anniversary of the broadcast of "Zhang Chaoyang's Physics Class". Zhang Chaoyang sees live streaming physics classes as a responsibility to himself and is interested in them, so he can persist. The era of short videos provides a platform for him to share his research on physics problems, which is also very helpful for Sohu Video platform. In his view, people do not necessarily have to follow the so-called social clock, nor do they have to do anything at any age. What is important is to gain meaning in life, create value, and contribute to the world. It's normal for people to endure hardships until they grow old, all over the world
How do you view the popularity of vertical screen short dramas? Zhang Chaoyang joked, 'It used to be a horizontal store, but now it has become a vertical store.'. He analyzed that many young people nowadays have formed the habit of watching short videos, and their attention is difficult to sustain watching 45 minute long dramas. Therefore, these 3-minute and 5-minute short dramas have brought great competition. "This puts a lot of pressure on those who make long dramas, making everyone produce better works. This is a very good phenomenon
He also stated that Sohu Video is a considerable content provider, not only producing many dramas, but also serving as a platform to play short dramas, and can be watched for free. In addition, Sohu Video is now re focusing on American TV shows. With the rise of Sohu Video's "follow stream", "our American TV show spring has returned a little bit," said Zhang Chaoyang.
Regarding the question raised by some people about how to balance algorithm recommendation and manual editing, Zhang Chaoyang said that the formation of this ratio is not designed, but spontaneously formed by netizens. I'm tired of watching algorithm recommendations, but actively choosing content through social interaction can lead to development, which is a process of self-regulation
Zhang Chaoyang gave an example that Sohu News is recommended by algorithms, but the "timeline" and "follow stream" rely on manual forwarding. Specifically, the "timeline" is a natural extension of Sohu News client, where people feel the urge to chat after seeing news content, leading to sharing and interaction; And 'Follow Flow' is a social product launched by Sohu Video, which attracts many young users through Kpop, Hanfu and other activities.
On November 12th, Sohu Corporation released its financial report for the third quarter of 2024. According to the financial report, Sohu's total revenue in the third quarter was 152 million US dollars, an increase of 5% compared to the same period in 2023. Among them, brand advertising revenue was $19 million, and online gaming revenue was $128 million. The non GAAP net loss attributable to Sohu Corporation was $12 million, which was better than expected.