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JD's third quarter financial report released, 'Spring Morning Plan' helps third-party merchants increase orders by over 30% year-on-year

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On November 14th, JD Group announced its third quarter performance for 2024. With more and more users experiencing "cheap and good" products and services on JD.com, the number of quarterly active users and user shopping frequency have maintained double-digit growth year-on-year for three consecutive quarters. In the third quarter, JD Group's revenue accelerated to 260.4 billion yuan. The net profit attributable to common shareholders of the listed company under non US GAAP is 13.2 billion yuan.
It is worth noting that in the third quarter, benefiting from the increase in user activity, JD's third-party merchants saw a year-on-year growth of over 20% in transaction users and over 30% in order volume. In the recent JD 11.11 promotion, third-party merchants also achieved excellent sales results, with over 30000 small and medium-sized merchants increasing their transaction volume by more than twice year-on-year.
The achievement of these results cannot be separated from the continuous implementation of JD's "Spring Morning Plan". Since its launch at the beginning of last year, the "Chunxiao Plan" has been upgraded several times, helping businesses to easily open stores and make money from multiple aspects. Merchants can quickly enter through the "Jingdong Merchants" WeChat official account within one minute. In the third quarter, JD's "Chunxiao Plan" launched 15 new measures, including "upgrading the three star rating rules", to help businesses enjoy billions of traffic support and over 100 million yuan in advertising subsidies.
The relevant business person in charge of the JD Retail Platform Ecology Department pointed out that the continuous innovation and upgrading of the "Spring Morning Plan" demonstrates JD's high attention to the third-party merchant ecology, hoping to help merchants operate more efficiently, provide consumers with "good products, good prices, and good services", meet the public's demand for low-priced and high-quality products, and achieve a win-win situation for merchants, brands, and consumers.
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