Interface News learned from Tmall that as of midnight on November 11th, 34 3C digital brands including Apple, Xiaomi, Huawei, OPPO, Sony, Fuji, DJI, Nintendo, Xiaotiancai, and Tuozhu have sold over 100 million yuan during the Double 11 period. More than 1100 brands such as vivo, iQOO, Mechrevo, and Yingshi have doubled their transactions year-on-year. Among them, the transaction volume of vivo mobile phones increased by 190% year-on-year on Double 11 last year, and the transaction volume of DJI brand increased by over 100% year-on-year.
Since its launch on October 21st, the sales volume of domestic Android flagship phones priced above 4000 yuan has increased by 57% year-on-year compared to the same period last year. The Xiaomi 15 series flagship new product has become the top selling single product in the 4000-5999 yuan price range.