A reporter from Securities Daily learned at the 7th China International Import Expo (CIIE) that Procter&Gamble has participated in the CIIE for the sixth consecutive year, showcasing nearly a hundred innovative products from its ten major categories and over 20 brands.
Creating valuable innovation for Chinese consumers is the first engine driving category growth for Procter&Gamble, and it is also the key to stimulating consumer vitality. "In her speech at the opening ceremony of the Procter&Gamble exhibition area, Ms. Xu Min, Chairman and CEO of Procter&Gamble Greater China, pointed out:" This year marks the sixth consecutive year that Baojie has been invited to attend the CIIE. As an 'old friend' of the CIIE, we can always feel the 'new opportunities' in the Chinese market here. The new opportunities in the Chinese market mean that Chinese consumers have a higher pursuit of beauty, health, and high-quality life; the new opportunities mean that the industry scale in which Procter&Gamble operates will exceed one trillion yuan in the near future, from today's 700 billion yuan. The new opportunities mean that... We have long-term confidence and strategic determination in the Chinese market
At the Expo, Pantene PRO-V Vitamin Crystal Dew, which was launched in China and exhibited at the Expo for the first time, is Pantene's first air feeling wash free essence; Both Blue Wave and Tide have introduced China's first laundry detergent without rubbing powder; OLAY brings a anti-aging solution for Asian skin - thin lines and black pipes essence; Oral-B launches new iO2 soft wave dual brush, designed specifically for beginners with sensitive teeth and electric toothbrushes.
At this year's CIIE, Procter&Gamble has set up its first "Intelligent Instrument Exhibition Area" to comprehensively showcase how intelligent technology can help improve innovation quality throughout the entire process from consumer testing, product design and production to quality monitoring.