As artificial intelligence technology becomes increasingly mature, global entertainment and cultural giant Disney Group is also accelerating the application of this technology in its various departments.
Recently, Disney is forming a new team to coordinate the company's use of emerging technologies such as artificial intelligence and mixed reality, and explore their applications in the film, television, and theme park sectors.
Disney establishes a new AI research team
It is reported that the newly established Office of Technology Empowerment will be led by Jamie Voris, Disney's Chief Technology Officer. Wallis has developed Disney applications for the Apple Vision Pro mixed reality device. And Wallace's CTO position will be taken over by Eddie Drake.
The speed and scope of the development of artificial intelligence and XR (Extended Reality) are profound and will continue to impact consumer experience, creative efforts, and our business in the coming years - which means that Disney is in great need of exploring this exciting opportunity and addressing potential risks. "Alan Bergman, co chairman of Disney Entertainment, wrote in an email announcing the news," The establishment of this group highlights our determination to achieve this goal
Bergman pointed out that the department will focus on rapidly developing technological fields such as artificial intelligence and mixed reality, integrating the physical and digital worlds together to ensure that the various projects under the company align with its broader strategy.
Wallace will report to Bergman. A source familiar with the matter revealed that the newly established technical support office will have a core leadership team and is expected to increase the number of employees to about 100.
Disney has been quietly researching cutting-edge technologies
In fact, Disney Group has always been at the forefront of utilizing emerging technologies.
Previously, various departments of Disney have been exploring the application of augmented reality, integrating digital elements into the real world. And now this new team will also study how artificial intelligence technology can be applied in Disney's overall entertainment business.
According to multiple sources, as Meta and Snap launch a new generation of lightweight glasses to provide consumers with a fashionable alternative to bulky VR goggles, Disney has been quietly forming a team internally to focus on how to best utilize this technology to bring new experiences to the company's theme parks and consumers' homes.
According to market research firm IDC, global technology companies have sold approximately 1.7 million AR/VR headset devices so far this year. Meta remains a clear market leader with 60.5% market share.