Stocking up, opening new stores, launching new products... E-commerce platforms are fully committed to welcoming the National Day Golden Week to meet the diverse needs of consumers.
Dingdong Maicai conducts consumption forecasting and stocking of various seasonal products in advance. Hema Fresh has opened new stores in multiple cities to welcome the Golden Week. The special selling e-commerce platform Vipshop has launched a flash sale festival, focusing on holiday consumption and clothing for autumn and winter seasons.
Dingdong, buy groceries in advance and stock up, braised and other products are selling well
Autumn is crisp and refreshing, and "going out for a walk" is the main theme of many people's long holidays. Dingdong's grocery shopping is expected to see a peak in sales for convenient carry on options such as ready to eat braised foods, baked desserts, and beverages.
Dingdong Maicai introduces that based on previous years and the data from the week before the holiday, it is predicted that the sales of cooked and braised food on the platform during the "National Day" period will increase by 20% compared to normal days. From a regional perspective, Shanghai users prefer Sixi roasted bran; Jiangsu and Zhejiang consumers preferred duck products when traveling, and Red-Stewed Duck wings, duck necks and other products sold the most; North China users prefer various types of vegetarian dishes; South China users consider boneless phoenix claws as a must-have for their travels. In terms of baked desserts, portable sliced bread is the preferred choice for holiday consumption. Compared with the same period last year, the sales of whole wheat and coarse grain series products have grown strongly. Among them, Taoli Chenqiya toast bread and Baoluo Workshop whole wheat toast are expected to increase by 50% year-on-year during the National Day holiday.
The health trend is also reflected in consumers' choices of beverages. Dingdong Maicai data shows that since the beginning of this year, users have increasingly preferred beverages with health labels such as low sugar, sugar free, and freshly squeezed, and the specifications also tend to be in large bottles. For example, the Nongfu Spring Oriental Leaf series focuses on pure tea, and it is expected that holiday sales will increase by more than 60% year-on-year. The sales of large bottles of about 1 liter are expected to reach more than five times that of the same period last year.
In the past year, Dingdong Maicai has continued to make efforts on the product side, extending the consumption scene outside the dining table. In response to the outdoor demand during the National Day holiday, Dingdong has also planned in advance products such as barbecue that are suitable for camping scenes. In addition to stocking up on popular items such as snowflake grilled beef slices, squid skewers, grilled sausages, and crispy rice cakes, various platters, barbecue tools, and dipping sauces are also available, making it convenient for users to purchase all their outdoor barbecue needs in one stop. It is expected that during the National Day holiday, the sales of barbecue related products will increase by about 20% compared to normal days.
The National Day holiday coincides with the golden autumn harvest season, and various seasonal fresh products are on sale as scheduled. Seasonal fruits such as oranges, pomelos, and pomegranates will replace melons as the fruit "responsibility" of the National Day holiday. This year, Dingdong has specially customized several fruit gift boxes for the convenience of visiting relatives and friends during holidays. According to big data predictions, the Sunshine Rose Gift Box, Cuixiang Kiwi Gift Box, and Laiyang Autumn Moon Pear Gift Box will become the top three popular souvenirs for Dingdong's "National Day" shopping festival. In addition, the National Day holiday will usher in the first peak period of crab eating this year. To this end, Dingdong Maicai has prepared in advance. After Yangcheng Lake hairy crabs are officially launched, they will work together with multiple production areas such as Qingshui hairy crabs and Huanghekou Yantian hairy crabs that have already been sold online to increase the freshness of the National Day dining table. Dingdong expects to sell 800000 hairy crabs during the long holiday, a year-on-year increase of about 50%.
Hema opens 8 new stores in multiple cities in a row
Before the National Day Golden Week, Hema Fresh opened 8 new stores in Beijing, Shaoxing, Hefei and other places.
On September 28th, Huayuanfang, located in the former site of "Dabai" in the Mentougou River Beach area of Beijing, opened, attracting the first regional stores of many brands such as Hema Fresh, BIGOFFS Super Discount, and Donglaishun.
Hema Fresh's store is located on the basement level of Huayuanfang Shopping Center, with an area of approximately 4000 square meters. It can provide customers within a radius of 3 kilometers with the fastest delivery service within 30 minutes. It is understood that this is the first store opened by Hema in Mentougou District, and also the 48th store in Beijing.
The New Beijing News reporter noticed that the wide variety of seafood and aquatic products in the Hemamen store is quite attractive to consumers. The most popular ones are Bolong and durian, "said the store manager. As a" veteran internet celebrity "of Hema, the store has specially set up two areas to sell durian and provide shelling services.
It is reported that since the beginning of this year, Hema has opened 3 new stores in Beijing, and there are still many new stores actively preparing.
Vipshop Travel Clothing Sales Growth
For the National Day holiday, many consumers purchase outdoor equipment before the holiday. On the eve of the long holiday, the sales of such clothing on the special selling e-commerce platform Vipshop increased.
The relevant person in charge of Vipshop introduced that the platform will launch the "Super V Flash Shopping Festival" at 10:00 on September 28th, focusing on holiday consumption and autumn/winter clothing. "Many well-known brands offer discounts as low as 10%, and super VIP users can enjoy discounts on top, meeting consumers' travel needs with high cost-effectiveness
Data shows that the consumption boom driven by the long holiday gradually heated up from September 20th, with categories related to travel and sports receiving more attention from consumers. Since late September, sales of sports down jackets have doubled year-on-year, sales of sun protection clothing have increased by 65% year-on-year, and sales of assault jackets have increased by 42% year-on-year; In terms of autumn and winter clothing, sales of women's cotton jackets increased by 35% year-on-year; Chinese aesthetics are very popular, and the sales of new Chinese style clothing have shown outstanding performance. The sales of children's new Chinese style suits have increased threefold year-on-year.
New Beijing News reporter Zhang Jie