The marketing calls that come day and night not only disturb consumers' lives, but also reduce the favorability of real estate agents in consumers' minds. Mr. Zhang stated that the second-hand housing transactions in his community are quite active, and many parents who have their children in school are very concerned about the housing resources in the community. Therefore, he often receives calls from real estate salespeople asking if there is any demand for sale, but he does not have any demand for selling the property. Such calls are obviously a disturbance to himself. Mr. Zhang felt helpless about this. Reducing sales calls, regulating salesperson behavior, and protecting consumer privacy have become urgent issues that need to be addressed.
On September 30th, the Beike Zhaofang Xi'an Station's "One Disturbance, One Compensation" service commitment press conference with the theme of "Promise Not to Disturb, Rest Assured" was successfully held. This service commitment is jointly released by all the brokerage brands that cooperate with Beike. In response to the daily pain points of frequent phone calls disturbing customers, various brands have put forward clear "no disturbance" service requirements for brokers, and proposed a "one disturbance, one compensation" service guarantee, allowing citizens to have more peace of mind and tranquility.
Beike once again pushes for service commitment upgrade
At the press conference, all brokerage brands of Beike Zhaofang Xi'an Station officially promised consumers that if consumers have set up "Do Not Disturb" on Beike Zhaofang APP/Lianjia APP but are still disturbed by brokers conducting "telephone marketing" to obtain or promote houses, they will compensate the disturbed person 100 yuan. By committing to providing service guarantees, citizens have gained another sense of peace of mind during the process of purchasing and selling houses.
Zhou Jianjun from the Shuangsheng Branch of the Xi'an Municipal Administration for Market Regulation stated, "As important participants in the real estate market, real estate brokerage agencies should consciously abide by laws and regulations, strengthen self-discipline, jointly resist various illegal and irregular marketing methods and behaviors, avoid the occurrence of unfair competition, and hope that enterprises can fulfill their service commitments. The industry regulatory authorities will work together with homebuyers to supervise the fulfillment of commitments and form a good situation of joint governance
Practice the value of "customer first"
At the press conference, Ge Jing, Vice President and Chief Quality Officer of Beike Zhaofang, introduced the efforts made by Beike Zhaofang to build a positive quality cycle and solve the pain points of consumer housing transactions. The company will provide more extensive promotion and advertising for this service commitment through platform resources, helping more users understand this commitment and urging the brand to strictly implement it. In the future, Beike will actively guide more brokerage brands to participate and jointly create a clearer and more harmonious industry ecology.
Shen Jiasheng, General Manager of Beike Zhaofang Xi'an City, provided a detailed introduction to every step that Beike has taken since its establishment to fulfill its mission of "dignified service providers, better living", as well as the background and original intention of Beike's partnership with other brands to jointly launch the "disturbance one compensation one hundred" service commitment. The official implementation of the "Telephone Marketing, One Disturbance, One Compensation" peace of mind service commitment will be accompanied by strict internal supervision mechanisms and rapid response processes to ensure that every customer complaint can be promptly and effectively handled. Encourage customers to actively provide feedback, jointly supervise and promote the continuous improvement of service quality.
Faced with the growing demand for services from consumers, only by deeply uniting practitioners can we jointly promote quality upgrading and achieve the "quality positive cycle" advocated by Beike. Through the release of this service commitment, Beike puts user needs first and collaborates with various brokerage brands to strive for quality services, taking another solid step on the road to creating a good living ecosystem. In the future, Beike will continue to strive to improve the quality and efficiency of industry services, providing a better living experience for consumers in Xi'an. （CIS）