China Securities Network News (Reporter Yang Ziyan) On September 29th, it was learned that Haidilao's first store in Xinjiang has started trial operation, and the store has landed at CCMALL Times Square in Urumqi. According to store manager Peng Zhidong, there were over 3000 customers interacting and inquiring in the store's private domain group within a week before the trial operation.
Haidilao has stated in its semi annual report that it will continue to adopt a bottom-up approach to store opening in the second half of 2024. With further improvement in its management capabilities, the number of store openings is expected to increase significantly compared to the first half of the year. We will continue to strengthen our regional layout, steadily expand the network of Hai Di Lao restaurants, and ensure that every newly opened restaurant can provide high-quality services and achieve excellent profitability, "said Hai Di Lao.
During the same period, Hai Di Lao launched a new variety of autumn products, covering three major categories: hotpot, staple food, and beverages, including Hulunbuir Grassland Fat Beef Roll, Hulunbuir Cordyceps Flower Fat Beef Roll, Shrimp Slippery Fish Seed Sandwich, Black Truffle Fish Seed Beef Rice, etc.
According to the relevant person in charge of Haidilao, the launch of this new product took 6 months from its launch to official launch. It was screened layer by layer from more than 70 new products, and after multiple blind selection and internal testing, and blind tasting by over 400 consumers in Beijing, Shanghai, Guangzhou, Chengdu and other places, 5 selected new products were finally put on the dining table.
Song Qing, Executive Director, Vice General Manager, and Director of the Product Committee of Haidilao, said, "With this autumn launch, Haidilao continues its regional cuisine route of summer new products. While carefully selecting the right ingredients, we aim to provide a development platform for China's good production areas and products. With more than 1300 Haidilao stores across the country, we aim to bring regional delicacies to a broader stage