According to a statement from Tupperware, a US home goods company, on September 17th local time, Tupperware announced that it has applied for bankruptcy protection. The CEO of Xtreme stated in a press release that the company's financial situation has been severely affected by the macroeconomic environment in the past few years.
On the morning of September 19th, a reporter from the Daily Economic News noticed that the Tmall flagship store of Taobao was still live streaming sales, and the best-selling Tea Rhyme Heart Cup had more than 30000 people paying for it. The reporter from the Daily Economic News asked the customer service representative of the store, as a consumer, whether the Tesbury service is operating normally? The staff replied, "The online store's sales and operations are normal, and all orders can still receive high-quality products and services
The staff also stated that it is bankruptcy protection. Bankruptcy and bankruptcy protection are completely different concepts in law, with the main difference being whether they can continue to operate. Companies that declare bankruptcy must immediately cease all business and enter bankruptcy liquidation procedures, while companies that apply for bankruptcy protection can continue to operate their own businesses in order to strive for restructuring or profitability to avoid bankruptcy. The reporter also asked the live broadcast room anchor who is currently broadcasting, and the anchor also stated that their business is not affected.
Tupperware specializes in kitchenware and household items, founded by American chemist Ill Tupperware in 1942. Tupperware's products were once popular in the market and can be regarded as the "pioneer of internet celebrities" in the water cup industry. They even entered Buckingham Palace and were favored by the British royal family. Not only is it a water cup internet celebrity, but also the pioneer of the "direct sales circle", rapidly expanding under the empowerment of the direct sales system. The company has over 70 subsidiaries worldwide and entered China in 1995.