Shanghai Securities News China Securities Network News (Reporter Chen Mengna and Song Weiping) Dule, which has been participating continuously since the first CIIE, will debut at the sixth CIIE with over 70 fruit and vegetable products this year. Wang Na, Market Director of Dule, recently told a reporter from Shanghai Securities News in an interview: "The CIIE has helped Dule's century old fruit and vegetable brand move from behind the scenes to the front stage. High quality fruits such as super sweet bananas, golden pineapples, and non genetically modified papayas have the honor of becoming star products at the CIIE." It is reported that Dule's booth area at the CIIE will further expand this year.
For the fruit industry, the CIIE has accelerated the admission process of high-quality and characteristic fruits from various countries. Since 2018, there have been approximately 89 varieties of fresh fruits approved for entry into China. In the past 5 years, Dule has brought a total of 9 unique new products to the exhibition stage as soon as possible.
This year, we will bring two new products to the global premiere of Weibo, including the newly introduced Philippine Golden Puya Durian and Xiaohuangren Vital Papaya in China, "Wang Na introduced.
At the 4th China International Import and Export Fair, Dule launched the Belgian Zhuying Red Beer Pear, and during the exhibition, all the production throughout the year was sold out. Wang Na recalled, "For the past 12 years, Dule has been the largest importer and distributor of beer pears in the domestic market. We are very happy to witness that Belgian beer pears are becoming more and more well-known and loved by Chinese consumers
The CIIE not only helps Dule's product sales and rapidly enhances brand reputation, but also helps Dule expand its "circle of friends".
The successful hosting of the CIIE has promoted China's high-level opening-up to the outside world, "Wang Na said of her years of experience in participating in the CIIE." We deeply feel the spillover effect of the CIIE, which has made more people realize Dule and given us the opportunity to recommend healthy, delicious, and safe fruits and vegetables to Chinese consumers
Wang Na said that every year, CIIE will come to various first tier cities in China to hold promotion meetings, organize buyers and brand owners to hold multiple supply and demand docking meetings, help Dule enter various provinces and cities, meet many dealers and buyers from across the country, have the opportunity to penetrate more emerging channels, and also explore more business opportunities.
We are very optimistic about a high-quality business environment and an open trade market in China, and we deeply feel that the demand for high-quality and healthy fruits from Chinese consumers is constantly increasing. China has become the most important market for Dole in Asia. "Wang Na said about her views on the Chinese market, stating that Dole will continue to increase investment in the Chinese market and build more new processing and distribution centers, And upgrade existing equipment to improve factory operation capabilities, to match the constantly evolving business needs, better serve Chinese consumers, and become a reliable fruit brand in the minds of more and more consumers.
In addition, the Dule Green Sustainable Development Project has made significant progress. Dule collaborates with Yiru Biotechnology, a synthetic biomaterial research and development enterprise, to mix fresh and waste fruits generated by sea transportation with mushroom mycelium as a nutrient source. After a series of cultivation and fermentation, they become environmentally friendly leather that can be used to produce 100% bio based materials. Wang Na revealed that Dule will showcase the breakthrough achievement of "fruit to leather" at this year's CIIE and reach a strategic cooperation agreement with Yiru Biological.
It is understood that Dule has signed the 7th China International Import Expo in advance and will continue to deepen its efforts in the Chinese market by riding the "East Wind of China International Import Expo", bringing consumers a high-quality fruit and vegetable experience.