Avita has become another Chinese car company involved in the siege of Tesla Model Y.
On September 26th, Avita Technology released its first SUV model, Avita 07, which adopts a dual power form of pure electric and extended range, with a starting price of 219900 yuan. The Avita 07 adopts Huawei's end-to-end intelligent driving system ADS 3.0 and is equipped with CATL's Shenxing series batteries. Both pure electric and hybrid models have the ability to charge at high rates.
In the past week, five Chinese car companies have launched products with positioning and pricing similar to Tesla Model Y, including new force car companies such as NIO Ledao L60, technology companies such as Huawei Zhijie R7 cross-border car products, and traditional car companies such as Jike 7X and SAIC Zhiji LS6 new energy vehicle products. Combined with previously launched models such as the Xiaopeng G6 and BYD Song, Tesla's main sales force, the Model Y, is showing signs of being sold by Chinese car companies; quot; Siege& quot; The situation.
Model Y is not only Tesla's main sales force, but also currently the best-selling pure electric vehicle in China. According to sales data from DCD, Tesla Model Y has sold 467000 units in the past year, ranking first among new energy vehicle models; The second ranked BYD Seagull has sold 404000 units in the past year, but its price is about one-third of the Model Y. In the global market, Tesla Model Y sold over 1.2 million units last year, making it the best-selling car product in the world.
Ai Tiecheng, Senior Vice President of NIO and President of Ledao Automotive, believes that the Model Y, released in 2019, has a strong first mover advantage and technological leadership at the time, with good performance in space and energy consumption; In addition, Tesla has a strong founder aura and a strong user perception.
But in the past 5 years, Model Y has not undergone major facelifts or upgrades. Industry insiders believe that in the rapidly iterating Chinese market of intelligent electric vehicle technology and products, Model Y is no longer able to compete with Chinese brand products in terms of product strength.
Yu Chengdong, Executive Director of Huawei, Chairman of Terminal BG, and Chairman of Intelligent Automotive Solutions BU, bluntly stated at the R7 press conference:; quot; The Tesla Model Y is a very popular and excellent product in the pure electric SUV market. The goal of the Zhijie R7 is to be even better than the Model Y and compete with it by surpassing the specifications of the Tesla Model X& amp;quot;
Jike Intelligent Technology CEO An Conghui also stated:; quot; Building a car that is more Model Y than Model Y is not laborious, and Chinese car companies have this engineering capability and cost advantage& amp;quot;
Compared with Model Y, most of the products recently launched by Chinese car companies have larger space, better intelligent configurations, and more generous interior materials. At the same time, except for the Zhijie R7, most products are priced lower than Model Y. But many employees of new energy vehicle companies believe that it cannot be concluded that the siege of Chinese car companies will definitely defeat Model Y.
At present, Tesla still has a strong brand reputation among Chinese users, with FSD autonomous driving, Robotaxi, Space X rocket, etc. continuing to strengthen Tesla's brand reputation among user groups. Secondly, with regulatory approval, Tesla will introduce FSD in the first quarter of next year, which will further enhance the intelligent competitiveness of Tesla's products.
On September 8th of this year, a user expressed on social media that they were avoiding purchasing Tesla because they had not launched any new products in China since 2019, resulting in a decline in Tesla's market share in China. Tesla CEO Elon Musk responded by saying:; quot; Those who believe these messages are foolish, Tesla's Shanghai factory is operating at full capacity& amp;quot;